More than ever before, it is crucial to have a website for your business. Without one, it is almost as if your business does not exist. Your exposure is limited, you won’t have as many customers, and your sales will suffer. Customers prefer and even expect companies to have some kind of web presence. However, having a Facebook page or another social media profile is not enough. Read on to learn the benefits of having a dedicated business website.
How many times every month do you receive a phone call from someone asking what your hours are or where you’re located? Information like this is crucial to your business, though it can be difficult for new customers to find if you don’t have a site. Your company website contains important information about your business and your products for your customers to access anytime they want. This means fewer after-hours phone calls for you and an easier time for your clients.
Build Relationships with Customers
A website also allows you to create relationships with customers and increase your reliability. Use your website to tell a story about your company and let your customers know about your values, your background, and your mission. This will help you and your audience come to a mutual understanding about how your products can make their lives better. It also helps to build trust, which is crucial for keeping your existing customers and gaining new ones.
Marketing and Advertising
At its core, a company website is a marketing tool.
It is designed to sell your business and your products to customers. It is a low-cost way to promote your company and increase your sales. There are many ways that your website can play a role in your marketing plan. Perhaps the most important is SEO. By optimizing your website, you can appear higher in search engine results, drawing in more people to your website. You can also use social media, blogging, emails, and more to draw people to your website and thus to your company.
Increase Customers and Sales
Because your website is mainly for marketing, it has the profound ability to increase your number of customers and thus your sales, too. To build an effective sales funnel, you will need to offer high-quality information, define your audience, and determine exactly what they want. This will aid you in converting leads to customers and, eventually, repeat customers. Your website even allows you to reach customers around the globe, making it easier to grow your small business into an international one. The more customers who see your website, the more sales you will make, and the more profits that will end in your bank account.
Creating and maintaining a business website can also help you to save money.
Though you must pay a few fees to build your site, purchase the domain, and more, you will save money in the long-term by doing so. First, you can save money on advertising costs. As mentioned before, your website is basically a marketing tool designed to draw in few people and convert them into customers. This and other digital marketing techniques are much less expensive than traditional marketing methods like print, radio, and television ads. With the internet, you can promote your business at a low cost to you.
An effective website can also make your business look more credible, reliable, and authoritative. According to a 2015 study run by the company Verisign, around
84 percent of consumers think that small businesses with websites are more credible than the ones without any web presence.
The study also found that 65 percent of consumers think a company-branded email is more credible than a generic one from Gmail, Yahoo, or AOL. One of the advantages of increased credibility is more trust in your company, which directly correlates to an increase in customers.
- One of the major benefits of a website is the detailed analytics it can provide. Analytics can provide you with valuable information about why your customers are working with your company or which marketing campaign drew them there. When you use your website for marketing, you can view detailed data about:
- how many people visited your site
- the demographics of the visitors
- how visitors found your site
- which pages they looked at the most
- how much time is spent on each page
- how many returning visitors there are and how frequently they come back and more.
All of this information is vital so you can analyze your marketing campaigns and figure out what works and what does not.
One of the best advantages of having a well-made company site is to improve your customer support. You can provide your phone number and email address, which make it easy for visitors to contact you with orders or questions. You can even include a live chat feature on your site for faster and more convenient communication. This allows you to build a better relationship with your customers and increase customer happiness.
The internet also opens you up to all sorts of new customers from around the country and around the world. Though you may have started out only serving your local community, a website can help you reach people internationally. This helps your company expand and appeal to a larger market.
Creating a website for your business has never been more important. From reaching more customers to increasing profits to expanding your company worldwide, there are many benefits to havign a website. So what are you waiting for? Start building yours today.